More celebrities working on fashion lines from this week's Us Weekly...
"Rachel Bilson is working with DKNY Jeans to create a junior sportswear line Edie Rose, hitting stores in September.
The Hills' Whitney Port will launch her own lie, Eve & A, this fall...
Eva Mendes will appear in ads for Calvin Klein Underwear, to debut this fall."
Would you wear them? Comment below!
It looks like Matthew McConaughey is the latest celebrity to create his own clothing line.
Tentatively called j.k. livin for "Just keep livin',", the line will be made up mostly of swim suits, t-shirts, and even frisbees.
It should be available on MatthewMcConaughey.com before summer.
He says:
"My mom didn't even put a bathing suit on us at the country club until we were 9."
They say:
"It will be a one-stop shop for everything you need for the beach."
What do you think about Matthew McConaughey having a swimwear clothing line?
Will you buy his designs this summer?
Avril Lavigne is the latest star to get her own clothing line, called Abbey Dawn for retailer Kohl's.
Lavigne will also wear her designs on stage during her Best Damn Tour that kicked off yesterday in Canada. (Source: USA Today)
She says:
"I actually am the designer. What's really important to me is that everything fits well and is well-made, so I try everyone on and approve it all."
They say:
"It's a rock collection with a feminine edge. [We] think it will broaden who we bring into our junior department."
More Avril Lavigne's Abbey Dawn Line for Kohl's:
Nicollette Sheridan isn't afraid to bare her butt for kids with cancer in a racy new ad campaign for London Fog.
Sheridan poses in the ad with Michael Bolton, which helps raise awareness for the Hole in the Wall Gang Camp for children with cancer and other serious illnesses.
David Factor shot the ad which will appear in April issues of various magazines.
The two were recently engaged, but tabloids have reported that their engagement is on the rocks.
Judging from this ad, it doesn't look like it!
More Nicollette Sheridan Shows Skin for London Fog:
Annie Leibovitz has just photographed Rolling Stones' Keith Richards for a Luis Vuitton ad to run in April.
They say:
"[We are picking] achievers who changed things [to star in our ads]."
Richards says he'll donate his fee to Al Gore's Climate Project, also backed by Luis Vuitton.
Other celebrities who recently posed for Vuitton include Mikhail Gorbachev and Catherine Deneuve.
While fashion houses normally pick attractive, beauty-centric celebrities, LVMH seems keen on picking old, wrinkled men. Yes, they may have changed some things, but will they influence consumers to buy?
If I own this handbag, do I really want to look like Keith Richards or Mikhail Gorbachev?
What do you think? Comment here!
More Keith Richards is New Face of Louis Vuitton:
More Annie Leibovitz:
The Oscars are this Sunday, and what better to deck out this year's top starlets than a string of million-dollar diamonds?
Here are some statistics from the latest issue of Fortune*:
* "Oscar Gems," Fortune, March 3, 2008
The new issue of Fast Company has an interview* with Kelli Delaney, Creative Director of the fashion company Members Only (she helped relaunch it last fall):
"[I'm implementing] a marketing approach for a younger, more affluent, style-conscious consumer, whom I'll reach through the right stores, the right use of select celebrities, and the right editorial direction in fashion magazines.
"Those three things are inextricably tied to the building of a powerful brand today."
* Fast Company, March 2008, Page 29.
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