"Celebrities Continually Get Top Page Views"

I just finished reading the new book "Blogging Heroes" by Michael A. Banks. If you're thinking about starting a blog (or you already run one), it's a must read.

In the book, Michael interviews 30 of the world's top bloggers. One of them is Kristin Darguzas of ParentDish, a blog about parenting.

Here's what she says when Michael asks here what the most popular subject matter on her blog is:

"Ironically, our celebrity section. People say they don't want to read about celebrities, and yet the topic continually gets the top page views.

They always say, "Don't write about them... we are sick of hearing about Britney [Spears]" -- but Britney is always a top search item on our blog."

How can you tie celebrities into what you're writing (blog posts, press releases, books, etc.)?