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Xbox Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by members of the entire xBox team -- including Bill Gates!

Not sure what the whole story is, but I saw this post on Seth Godin's blog and found is fascinating!

Seth Godin says:

"Way better than an impersonal letter apologizing for mishandling a computer that was sent in for repair, no? Do you know what most people want? They want you to care."

What can you sign for your customers to a) improve their customer service relationship with you and b) enhance your image as a celebrity in their eyes?

If you've written a book, autograph it it when people buy it directly from you. If it's in bookstores, ask the manager if you can sign your books (they'll usually love that you asked and will put an "Autographed Copy" stick on the front because they know that boosts sales.)

Posted at 01:41 PM in Customer Service |

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